"This is the reason why mechanical explanations are better understood than stories, even though they are more difficult to reproduce. The exposition, even if it is faulty, excites analogous schemas already existing in the listener’s mind; so that what takes place is not genuine understanding, but a convergence of acquired schemas of thought. In the case of stories, this convergence is not possible, and the schemas brought into play are usually divergent." (Jean Piaget, "The Language and Thought of the Child", 1926)
"A story has no beginning or end: arbitrarily one chooses that moment of experience from which to look back or from which to look ahead." (Graham Greene, "The End of the Affair", 1951)
"A man who tells secrets or stories must think of who is hearing or reading, for a story has as many versions as it has readers. Everyone takes what he wants or can from it and thus changes it to his measure. Some pick out parts and reject the rest, some strain the story through their mesh of prejudice, some paint it with their own delight. A story must have some points of contact with the reader to make him feel at home in it. Only then can he accept wonders." (John Steinbeck, "The Winter of Our Discontent", 1961)
"Storytelling reveals meaning without committing the error of defining it." (Hannah Arendt, "Men in Dark Times", 1968)
"Scientific theories (I have said) begin as imaginative constructions. The begin, if you like, as stories, and the purpose of the critical or rectifying episode in scientific reasoning is precisely to find out whether or not these stories are stories about real life. Literal or empiric truthfulness is not therefore the starting-point of scientific enquiry, but rather the direction in which scientific reasoning moves. If this is a fair statement, it follows that scientific and poetic or imaginative accounts of the world are not distinguishable in their origins. They start in parallel, but diverge from one another at some later stge. We all tell stories, but the stories differ in the purposes we expect them to fulfil and in the kinds of evaluations to which they are exposed."
"Myth is the system of basic metaphors, images, and stories that in-forms the perceptions, memories, and aspirations of a people; provides the rationale for its institutions, rituals and power structure; and gives a map of the purpose and stages of life." (Sam Keen, "The Passionate Life", 1983)
"Scientific practice may be considered a kind of storytelling practice [...]" (Donna Haraway, "Primate Visions", 1989)
"Mental models are the images, assumptions, and stories which we carry in our minds of ourselves, other people, institutions, and every aspect of the world. Like a pane of glass framing and subtly distorting our vision, mental models determine what we see. Human beings cannot navigate through the complex environments of our world without cognitive ‘mental maps’; and all of these mental maps, by definition, are flawed in some way." (Peter M Senge, "The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization", 1994)
"Storytelling is the art of unfolding knowledge in a way that makes each piece contribute to a larger truth." (Philip Gerard, "Writing a Book That Makes a Difference", 2000)
"The human mind is a wanton storyteller and even more, a profligate seeker after pattern. We see faces in clouds and tortillas, fortunes in tea leaves and planetary movements. It is quite difficult to prove a real pattern as distinct from a superficial illusion." (Richard Dawkins, "A Devil's Chaplain", 2003)
"A plot is a piece of ground, a plan (as in the plan of a building), or a scheme; to plot is to make a plan or, in geometry, to graph points on a grid. When we create a story, even a character-rather than event-based story, we make a plot or map out the narrative’s essential moments." (Peter Turchi, "Maps of the Imagination: The writer as cartographer", 2004)
"But there is also beauty in the telling detail, the provocative glimpse, the perfectly framed snapshot. The question of what to include, how much to include, can only be answered with regard to what, precisely, we mean to create. A story isn’t as utilitarian as a map of bicycle paths, but like that map, it is defined by its purpose. To serve its purpose, a story might very well be stripped down to a few spare glittering parts; alternately, it might require, or benefit from, apparently useless observations, conversations, and excursions. Perhaps the only answer is that we can’t know what needs to be in, what needs to be out, until we know what it is that we’re making, toward what end." (Peter Turchi, "Maps of the Imagination: The writer as cartographer", 2004)
"The world of a story is not merely the sum of all the words we put on a page, or on many pages. When we talk about entering the world of a story as a reader we refer to things we picture, or imagine, and responses we form - to characters, events - all of which are prompted by, but not entirely encompassed by, the words on the page." (Peter Turchi, "Maps of the Imagination: The writer as cartographer", 2004)
"In science, all important ideas need names and stories to fix them in the memory." (Benoît Mandelbrot, "The (Mis)Behavior of Markets", 2004)
"We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we don't really have an explanation for." (Malcolm Gladwell, "Blink: The Power of Thinking Without Thinking", 2005)
"There is an extraordinary power in storytelling that stirs the imagination and makes an indelible impression on the mind." (Brennan Manning, "The Ragamuffin Gospel: Good News for the Bedraggled, Beat-Up, and Burnt Out", 2008)
"Mostly we rely on stories to put our ideas into context and give them meaning. It should be no surprise, then, that the human capacity for storytelling plays an important role in the intrinsically human-centered approach to problem solving, design thinking."
"The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon." (Brandon Sanderson, "The Way of Kings", 2010)
"The storytelling mind is allergic to uncertainty, randomness, and coincidence. It is addicted to meaning. If the storytelling mind cannot find meaningful patterns in the world, it will try to impose them. In short, the storytelling mind is a factory that churns out true stories when it can, but will manufacture lies when it can't." (Jonathan Gottschall, "The Storytelling Animal: How Stories Make Us Human", 2012)
"Stories are how we think. They are how we make meaning of life. Call them schemas, scripts, mental maps, ideas, metaphors, or narratives. Stories are how we inspire and motivate human beings. Great stories help us to understand our place in the world, create our identity, discover our purpose, form our character and define and teach human values." (Jeroninio Almeida, "Karma Kurry for the Mind, Body, Heart & Soul", 2013)
"The fact of storytelling hints at a fundamental human unease, hints at human imperfection. Where there is perfection there is no story to tell." (Ben Okri, "A Way of Being Free", 2014)
"There is no such thing as a fact. There is only how you saw the fact, in a given moment. How you reported the fact. How your brain processed that fact. There is no extrication of the storyteller from the story." (Jodi Picoult, "Small Great Things", 2016)
"A data story starts out like any other story, with a beginning and a middle. However, the end should never be a fixed event, but rather a set of options or questions to trigger an action from the audience. Never forget that the goal of data storytelling is to encourage and energize critical thinking for business decisions." (James Richardson, 2017)
"All human storytellers bring their subjectivity to their narratives. All have bias, and possibly error. Acknowledging and defusing that bias is a vital part of successfully using data stories. By debating a data story collaboratively and subjecting it to critical thinking, organizations can get much higher levels of engagement with data and analytics and impact their decision making much more than with reports and dashboards alone." (James Richardson, 2017)
"[...] almost nothing that happens benefits storytelling; almost everything benefits information. Actually, it is half the art of storytelling to keep a story free from explanation as one reproduces it. [...] The most extraordinary things, marvelous things, are related with the greatest accuracy, but the psychological connection of the event is not forced on the reader. It is left up to him to interpret things the way he understands them, and thus the narrative achieves an amplitude that information lacks." (Walter Benjamin, "Illuminations: Essays and Reflections", 2019)
"All stories teach, whether the storyteller intends them to or not. They teach the world we create. They teach the morality we live by. They teach it much more effectively than moral precepts and instructions." (Philip Pullman)
"Data, I think, is one of the most powerful mechanisms for telling stories. I take a huge pile of data and I try to get it to tell stories." (Steven Levitt)
"I think that storytelling and creation are very close to what the center of what magic is about. I think not just for me, but for most of the cultures that have had a concept of magic, then the manipulation of language, and words, and thus of stories and fictions, has been very close to the center of it all." (Alan Moore)
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