❄️Systems Thinking: On Tipping Points (Quotes)

"But the world of the Tipping Point is a place where the unexpected becomes expected, where radical change is more than possibility. It is - contrary to all our expectations - a certainty." (Malcolm T Gladwell, "The Tipping Point: How Little Things Can Make a Big Difference", 2000)

"For any given population of susceptibles, there is some critical combination of contact frequency, infectivity, and disease duration just great enough for the positive loop to dominate the negative loops. That threshold is known as the tipping point. Below the tipping point, the system is stable: if the disease is introduced into the community, there may be a few new cases, but on average, people will recover faster than new cases are generated. Negative feedback dominates and the population is resistant to an epidemic. Past the tipping point, the positive loop dominates .The system is unstable and once a disease arrives, it can spread like wildfire that is, by positive feedback-limited only by the depletion of the susceptible population." (John D Sterman, "Business Dynamics: Systems thinking and modeling for a complex world", 2000)

"If the contact rate, infectivity, and duration of infection are small enough, the system is below the tipping point and stable. Such a situation is known as herd immunity because the arrival of an infected individual does not produce an epidemic (though a few unlucky individuals may come in contact with any infectious arrivals and contract the disease, the group as a community is protected). However, changes in the contact rate, infectivity, or duration of illness can push a system past the tipping point." (John D Sterman, "Business Dynamics: Systems thinking and modeling for a complex world", 2000)

"In the real world, advertising is expensive and does not persist indefinitely. The marketing plan for most new products includes a certain amount for a kickoff ad campaign and other initial marketing efforts. If the product is successful, further advertising can be supported out of the revenues the product generates. If, however, the product does not take off, the marketing budget is soon exhausted and external sources of adoption fall. Advertising is not exogenous, as in the Bass model, but is part of the feedback structure of the system. There is a tipping point for ideas and new products no less than for diseases." (John D Sterman, "Business Dynamics: Systems thinking and modeling for a complex world", 2000)

"Simply by finding and reaching those few special people who hold so much social power, we can shape the course of social epidemics. In the end, Tipping Points are a reaffirmation of the potential for change and the power of intelligent action." (Malcolm T Gladwell, "The Tipping Point: How Little Things Can Make a Big Difference", 2000)

"The existence of the tipping point means it is theoretically possible to completely eradicate a disease. Eradication does not require a perfect vaccine and universal immunization but only the weaker condition that the reproduction rate of the disease fall and remain below one so that new cases arise at a lower rate than old cases are resolved." (John D Sterman, "Business Dynamics: Systems thinking and modeling for a complex world.", 2000)

"The sharp boundary between an epidemic and stability defined by the tipping point in the deterministic models becomes a probability distribution characterizing the chance an epidemic will occur for any given average rates of interaction, infectivity, and recovery. Likewise, the SI and SIR models assume a homogeneous and well-mixed population, while in reality it is often important to represent subpopulations and the spatial diffusion of an epidemic." (John D Sterman, "Business Dynamics: Systems thinking and modeling for a complex world", 2000)

"The theory of Tipping Points requires, however, that we reframe the way we think about the world. [...] We have trouble estimating dramatic, exponential change. [...] There are abrupt limits to the number of cognitive categories we can make and the number of people we can truly love and the number of acquaintances we can truly know. We throw up our hands at a problem phrased in an abstract way, but have no difficulty at all solving the same problem rephrased as a social dilemma. All of these things are expressions of the peculiarities of the human mind and heart, a refutation of the notion that the way we function and communicate and process information is straightforward and transparent. It is not. It is messy and opaque." (Malcolm T Gladwell, "The Tipping Point: How Little Things Can Make a Big Difference", 2000)

"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire." (Malcolm T Gladwell, "The Tipping Point: How Little Things Can Make a Big Difference", 2000)

"These three characteristics - one, contagiousness; two, the fact that little causes can have big effects; and three, that change happens not gradually but at one dramatic moment - are the same three principles that define how measles moves through a grade-school classroom or the flu attacks every winter. Of the three, the third trait - the idea that epidemics can rise or fall in one dramatic moment - is the most important, because it is the principle that makes sense of the first two and that permits the greatest insight into why modern change happens the way it does. The name given to that one dramatic moment in an epidemic when everything can change all at once is the Tipping Point." (Malcolm T Gladwell, "The Tipping Point: How Little Things Can Make a Big Difference", 2000)

"This possibility of sudden change is at the center of the idea of the Tipping Point and might well be the hardest of all to accept. [...] The Tipping Point is the moment of critical mass, the threshold, the boiling point." (Malcolm T Gladwell, "The Tipping Point: How Little Things Can Make a Big Difference", 2000)

"Tipping points involve three notions: that events and phenomena are contagious, that little causes can have big effects, and that changes can happen not in a gradual linear way but dramatically at a moment when the system switches." (John Urry, "Global Complexity", 2003)

"But in mathematics there is a kind of threshold effect, an intellectual tipping point. If a student can just get over the first few humps, negotiate the notational peculiarities of the subject, and grasp that the best way to make progress is to understand the ideas, not just learn them by rote, he or she can sail off merrily down the highway, heading for ever more abstruse and challenging ideas, while an only slightly duller student gets stuck at the geometry of isosceles triangles." (Ian Stewart, "Why Beauty is Truth: A history of symmetry", 2007)

"The product that first gets over its own tipping point attracts many consumers and this may make the competing product less attractive. Being the first to reach this tipping point is very important - more important than being the 'best' in an abstract sense." (David Easley & Jon Kleinberg, "Networks, Crowds, and Markets: Reasoning about a Highly Connected World", 2010)

"Stochastic variability and tipping points in the catch are two different dynamical phenomena. Yet they are both compatible with real-world data [...]" (John D W Morecroft, "Strategic Modelling and Business Dynamics: A Feedback Systems Approach", 2015)

❄️Systems Thinking: On Epidemics/Pandemics (Quotes)

"[…] an epidemic does not always percolate through an entire population. There is a percolation threshold below which the epidemic has died out before most of the people have." (Manfred Schroeder, "Fractals, Chaos, Power Laws Minutes from an Infinite Paradise", 1990)

"Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur." (Malcolm T Gladwell, "The Tipping Point: How Little Things Can Make a Big Difference", 2000)

"Epidemics tip because of the extraordinary efforts of a few select carriers. But they also sometimes tip when something happens to transform the epidemic agent itself. This is a well-known principle in virology. The strains of flu that circulate at the beginning of each winter's flu epidemic are quite different from the strains of flu that circulate at the end." (Malcolm T Gladwell, "The Tipping Point: How Little Things Can Make a Big Difference", 2000)

"Epidemics are another example of geometric progression: when a virus spreads through a population, it doubles and doubles again, until it has (figuratively) grown from a single sheet of paper all the way to the sun in fifty steps. As human beings we have a hard time with this kind of progression, because the end result - the effect - seems far out of proportion to the cause. To appreciate the power of epidemics, we have to abandon this expectation about proportionality. We need to prepare ourselves for the possibility that sometimes big changes follow from small events, and that sometimes these changes can happen very quickly." (Malcolm T Gladwell, "The Tipping Point: How Little Things Can Make a Big Difference", 2000)

"For any given population of susceptibles, there is some critical combination of contact frequency, infectivity, and disease duration just great enough for the positive loop to dominate the negative loops. That threshold is known as the tipping point. Below the tipping point, the system is stable: if the disease is introduced into the community, there may be a few new cases, but on average, people will recover faster than new cases are generated. Negative feedback dominates and the population is resistant to an epidemic. Past the tipping point, the positive loop dominates .The system is unstable and once a disease arrives, it can spread like wildfire that is, by positive feedback-limited only by the depletion of the susceptible population." (John D Sterman, "Business Dynamics: Systems thinking and modeling for a complex world", 2000)

"It takes only the smallest of changes to shatter an epidemic's equilibrium. [...] There is more than one way to tip an epidemic, in other words. Epidemics are a function of the people who transmit infectious agents, the infectious agent itself, and the environment in which the infectious agent is operating. And when an epidemic tips, when it is jolted out of equilibrium, it tips because something has happened, some change has occurred in one (or two or three) of those areas. These three agents of change I call the Law of the Few, the Stickiness Factor, and the Power of Context."  (Malcolm T Gladwell, "The Tipping Point: How Little Things Can Make a Big Difference", 2000)

"Simply by finding and reaching those few special people who hold so much social power, we can shape the course of social epidemics. In the end, Tipping Points are a reaffirmation of the potential for change and the power of intelligent action." (Malcolm T Gladwell, "The Tipping Point: How Little Things Can Make a Big Difference", 2000)

"That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first." (Malcolm T Gladwell, "The Tipping Point: How Little Things Can Make a Big Difference", 2000)

"The existence of the tipping point means it is theoretically possible to completely eradicate a disease. Eradication does not require a perfect vaccine and universal immunization but only the weaker condition that the reproduction rate of the disease fall and remain below one so that new cases arise at a lower rate than old cases are resolved." (John D Sterman, "Business Dynamics: Systems thinking and modeling for a complex world", 2000)

"These three characteristics - one, contagiousness; two, the fact that little causes can have big effects; and three, that change happens not gradually but at one dramatic moment - are the same three principles that define how measles moves through a grade-school classroom or the flu attacks every winter. Of the three, the third trait - the idea that epidemics can rise or fall in one dramatic moment - is the most important, because it is the principle that makes sense of the first two and that permits the greatest insight into why modern change happens the way it does. The name given to that one dramatic moment in an epidemic when everything can change all at once is the Tipping Point." (Malcolm T Gladwell, "The Tipping Point: How Little Things Can Make a Big Difference", 2000)

"This is the first lesson of the Tipping Point. Starting epidemics requires concentrating resources on a few key areas. The Law of the Few says that Connectors, Mavens, and Salesmen are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic, your resources ought to be solely concentrated on those three groups." (Malcolm T Gladwell, "The Tipping Point: How Little Things Can Make a Big Difference", 2000)

"We often hear warnings that some social problem is 'epidemic'. This expression suggests that the problem's growth is rapid, widespread, and out of control. If things are getting worse, and particularly if they're getting worse fast, we need to act." (Joel Best, "Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists", 2001)

"In a complex society, individuals, organizations, and states require a high degree of confidence - even if it is misplaced - in the short-term future and a reasonable degree of confidence about the longer term. In its absence they could not commit themselves to decisions, investments, and policies. Like nudging the frame of a pinball machine to influence the path of the ball, we cope with the dilemma of uncertainty by doing what we can to make our expectations of the future self-fulfilling. We seek to control the social and physical worlds not only to make them more predictable but to reduce the likelihood of disruptive and damaging shocks (e.g., floods, epidemics, stock market crashes, foreign attacks). Our fallback strategy is denial." (Richard N Lebow, "Forbidden Fruit: Counterfactuals and International Relations", 2010)