❄️Systems Thinking: On Communication Theory (Quotes)

"We have decided to call the entire field of control and communication theory, whether in the machine or in the animal, by the name Cybernetics, which we form from the Greek [...] for steersman. In choosing this term, we wish to recognize that the first significant paper on feedback mechanisms is an article on governors, which was published by Clerk Maxwell in 1868, and that governor is derived from a Latin corruption [...] We also wish to refer to the fact that the steering engines of a ship are indeed one of the earliest and best-developed forms of feedback mechanisms." (Norbert Wiener, "Cybernetics", 1948)

"Incomplete knowledge of the future, and also of the past of the transmitter from which the future might be constructed, is at the very basis of the concept of information. On the other hand, complete ignorance also precludes communication; a common language is required, that is to say an agreement between the transmitter and the receiver regarding the elements used in the communication process [... The information of a message can] be defined as the 'minimum number of binary decisions which enable the receiver to construct the message, on the basis of the data already available to him.' These data comprise both the convention regarding the symbols and the language used, and the knowledge available at the moment when the message started." (Dennis Gabor, "Optical transmission" [in: "Information Theory: Papers Read at a Symposium on Information Theory"], 1952) 

"The theory of communication is partly concerned with the measurement of information content of signals, as their essential property in the establishment of communication links. But the information content of signals is not to be regarded as a commodity; it is more a property or potential of the signals, and as a concept it is closely related to the idea of selection, or discrimination. This mathematical theory first arose in telegraphy and telephony, being developed for the purpose of measuring the information content of telecommunication signals. It concerned only the signals themselves as transmitted along wires, or broadcast through the aether, and is quite abstracted from all questions of 'meaning'. Nor does it concern the importance, the value, or truth to any particular person. As a theory, it lies at the syntactic level of sign theory and is abstracted from the semantic and pragmatic levels. We shall argue [...] that, though the theory does not directly involve biological elements, it is nevertheless quite basic to the study of human communication - basic but insufficient." (Colin Cherry, "On Human Communication", 1957)

"A more viable model, one much more faithful to the kind of system that society is more and more recognized to be, is in process of developing out of, or is in keeping with, the modern systems perspective (which we use loosely here to refer to general systems research, cybernetics, information and communication theory, and related fields). Society, or the sociocultural system, is not, then, principally an equilibrium system or a homeostatic system, but what we shall simply refer to as a complex adaptive system." (Walter F Buckley, "Society as a complex adaptive system", 1968)

"The general notion in communication theory is that of information. In many cases, the flow of information corresponds to a flow of energy, e. g. if light waves emitted by some objects reach the eye or a photoelectric cell, elicit some reaction of the organism or some machinery, and thus convey information." (Ludwig von Bertalanffy, "General System Theory", 1968) 

"The 'flow of information' through human communication channels is enormous. So far no theory exists, to our knowledge, which attributes any sort of unambiguous measure to this 'flow'." (Anatol Rapoport, "Modern Systems Research for the Behavioral Scientist", 1969)

"The term hypothesis testing arises because the choice as to which process is observed is based on hypothesized models. Thus hypothesis testing could also be called model testing. Hypothesis testing is sometimes called decision theory. The detection theory of communication theory is a special case." (Fred C Scweppe, "Uncertain dynamic systems", 1973)

"Communication theory deals with certain important but abstract aspects of communication. Communication theory proceeds from clear and definite assumptions to theorems concerning information sources and communication channels. In this it is essentially mathematical, and in order to understand it we must understand the idea of a theorem as a statement which must be proved, that is, which must be shown to be the necessary consequence of a set of initial assumptions. This is an idea which is the very heart of mathematics as mathematicians understand it." (John R Pierce, "An Introduction to Information Theory: Symbols, Signals & Noise" 2nd Ed., 1980)

"Communication theory tells us how many bits of information can be sent per second over perfect and imperfect communication channels in terms of rather abstract descriptions of the properties of these channels. Communication theory tells us how to measure the rate at which a message source, such as a speaker or a writer, generates information. Communication theory tells us how to represent, or encode, messages from a particular message source efficiently for transmission over a particular sort of channel, such as an electrical circuit, and it tells us when we can avoid errors in transmission." (John R Pierce, "An Introduction to Information Theory: Symbols, Signals & Noise" 2nd Ed., 1980)

"In communication theory we consider a message source, such as a writer or a speaker, which may produce on a given occasion any one of many possible messages. The amount of information conveyed by the message increases as the amount of uncertainty as to what message actually will be produced becomes greater. A message which is one out of ten possible messages conveys a smaller amount of information than a message which is one out of a million possible messages. The entropy of communication theory is a measure of this uncertainty and the uncertainty, or entropy, is taken as the measure of the amount of information conveyed by a message from a source. The more we know about what message the source will produce, the less uncertainty, the less the entropy, and the less the information." (John R Pierce, "An Introduction to Information Theory: Symbols, Signals & Noise" 2nd Ed., 1980)

"The amount of information conveyed by the message increases as the amount of uncertainty as to what message actually will be produced becomes greater. A message which is one out of ten possible messages conveys a smaller amount of information than a message which is one out of a million possible messages. The entropy of communication theory is a measure of this uncertainty and the uncertainty, or entropy, is taken as the measure of the amount of information conveyed by a message from a source. The more we know about what message the source will produce, the less uncertainty, the less the entropy, and the less the information." (John R Pierce, "An Introduction to Information Theory: Symbols, Signals and Noise", 1980)

"Thus, information is sometimes associated with the idea of knowledge through its popular use rather than with uncertainty and the resolution of uncertainty, as it is in communication theory." (John R Pierce, "An Introduction to Information Theory: Symbols, Signals & Noise" 2nd Ed., 1980)

"Cybernetics is concerned with scientific investigation of systemic processes of a highly varied nature, including such phenomena as regulation, information processing, information storage, adaptation, self-organization, self-reproduction, and strategic behavior. Within the general cybernetic approach, the following theoretical fields have developed: systems theory (system), communication theory, game theory, and decision theory." (Fritz B Simon et al, "Language of Family Therapy: A Systemic Vocabulary and Source Book", 1985)

"General evolution theory, based on the integration of the relevant tenets of general system theory, cybernetics, information and communication theory, chaos theory, dynamical systems theory, and nonequilibrium thermodynamics, can convey a sound understanding of the laws and dynamics that govern the evolution of complex systems in the various realms of investigation [...]. The basic notions of this new discipline can be developed to give an adequate account of the dynamical evolution of human societies as well. Such an account could furnish the basis of a system of knowledge better able to orient human beings and societies in their rapidly changing milieu." (Ervin László et al, "The Evolution of Cognitive Maps: New Paradigms for the Twenty-first Century", 1993)

"Communication theory is enormously rich in the range of ideas that fall within its nominal scope, and new theoretical work on communication has recently been flourishing. Nevertheless, despite the ancient roots and growing profusion of theories about communication, I argue that communication theory as an identifiable field of study does not yet exist." (Robert T Craig "Communication Theory as a Field", 1999)

"The very essence of mass communication theory is a simple but all-embracing expression of technological determinism, since the essential features depend on what certain technologies have made possible, certain technologies have made possible, especially the following: communication at a distance, the multiplication and simultaneous distribution of diverse ‘messages’, the enormous capacity and speed of carriers, and the limitations on response. There is no escaping the implication that public communication as practised in modern societies is profoundly shaped by these general features." (Denis McQuail, "McQuail's Reader in Mass Communication Theory", 2002)

"Without an understanding of causality there can be no theory of communication. What passes as information theory today is not communication at all, but merely transportation." (Marshall McLuhan, "The Book of Probes : Marshall McLuhan", 2011) 

"Cybernetics is an interdisciplinary science. It originated ‘at the junction’ of mathematics, logic, semiotics, physiology, biology and sociology. Among its inherent features, we mention analysis and revelation of general principles and approaches in scientific cognition. Control theory, communication theory, operations research and others represent most weighty theories within cybernetics 1.0." (Dmitry A Novikov, "Cybernetics 2.0", 2016)

🧬Cybernetics: Communication Theory (Quotes)

"We have decided to call the entire field of control and communication theory, whether in the machine or in the animal, by the name Cybernetics, which we form from the Greek [...] for steersman. In choosing this term, we wish to recognize that the first significant paper on feedback mechanisms is an article on governors, which was published by Clerk Maxwell in 1868, and that governor is derived from a Latin corruption [...] We also wish to refer to the fact that the steering engines of a ship are indeed one of the earliest and best-developed forms of feedback mechanisms." (Norbert Wiener, "Cybernetics", 1948)

"Incomplete knowledge of the future, and also of the past of the transmitter from which the future might be constructed, is at the very basis of the concept of information. On the other hand, complete ignorance also precludes communication; a common language is required, that is to say an agreement between the transmitter and the receiver regarding the elements used in the communication process [... The information of a message can] be defined as the 'minimum number of binary decisions which enable the receiver to construct the message, on the basis of the data already available to him.' These data comprise both the convention regarding the symbols and the language used, and the knowledge available at the moment when the message started." (Dennis Gabor, "Optical transmission" [in: "Information Theory: Papers Read at a Symposium on Information Theory"], 1952) 

"The theory of communication is partly concerned with the measurement of information content of signals, as their essential property in the establishment of communication links. But the information content of signals is not to be regarded as a commodity; it is more a property or potential of the signals, and as a concept it is closely related to the idea of selection, or discrimination. This mathematical theory first arose in telegraphy and telephony, being developed for the purpose of measuring the information content of telecommunication signals. It concerned only the signals themselves as transmitted along wires, or broadcast through the aether, and is quite abstracted from all questions of 'meaning'. Nor does it concern the importance, the value, or truth to any particular person. As a theory, it lies at the syntactic level of sign theory and is abstracted from the semantic and pragmatic levels. We shall argue [...] that, though the theory does not directly involve biological elements, it is nevertheless quite basic to the study of human communication - basic but insufficient." (Colin Cherry, "On Human Communication", 1957)

"A more viable model, one much more faithful to the kind of system that society is more and more recognized to be, is in process of developing out of, or is in keeping with, the modern systems perspective (which we use loosely here to refer to general systems research, cybernetics, information and communication theory, and related fields). Society, or the sociocultural system, is not, then, principally an equilibrium system or a homeostatic system, but what we shall simply refer to as a complex adaptive system." (Walter F Buckley, "Society as a complex adaptive system", 1968)

"The general notion in communication theory is that of information. In many cases, the flow of information corresponds to a flow of energy, e. g. if light waves emitted by some objects reach the eye or a photoelectric cell, elicit some reaction of the organism or some machinery, and thus convey information." (Ludwig von Bertalanffy, "General System Theory", 1968) 

"The 'flow of information' through human communication channels is enormous. So far no theory exists, to our knowledge, which attributes any sort of unambiguous measure to this 'flow'." (Anatol Rapoport, "Modern Systems Research for the Behavioral Scientist", 1969)

"The term hypothesis testing arises because the choice as to which process is observed is based on hypothesized models. Thus hypothesis testing could also be called model testing. Hypothesis testing is sometimes called decision theory. The detection theory of communication theory is a special case." (Fred C Scweppe, "Uncertain dynamic systems", 1973)

"Communication theory deals with certain important but abstract aspects of communication. Communication theory proceeds from clear and definite assumptions to theorems concerning information sources and communication channels. In this it is essentially mathematical, and in order to understand it we must understand the idea of a theorem as a statement which must be proved, that is, which must be shown to be the necessary consequence of a set of initial assumptions. This is an idea which is the very heart of mathematics as mathematicians understand it." (John R Pierce, "An Introduction to Information Theory: Symbols, Signals & Noise" 2nd Ed., 1980)

"Communication theory tells us how many bits of information can be sent per second over perfect and imperfect communication channels in terms of rather abstract descriptions of the properties of these channels. Communication theory tells us how to measure the rate at which a message source, such as a speaker or a writer, generates information. Communication theory tells us how to represent, or encode, messages from a particular message source efficiently for transmission over a particular sort of channel, such as an electrical circuit, and it tells us when we can avoid errors in transmission." (John R Pierce, "An Introduction to Information Theory: Symbols, Signals & Noise" 2nd Ed., 1980)

"In communication theory we consider a message source, such as a writer or a speaker, which may produce on a given occasion any one of many possible messages. The amount of information conveyed by the message increases as the amount of uncertainty as to what message actually will be produced becomes greater. A message which is one out of ten possible messages conveys a smaller amount of information than a message which is one out of a million possible messages. The entropy of communication theory is a measure of this uncertainty and the uncertainty, or entropy, is taken as the measure of the amount of information conveyed by a message from a source. The more we know about what message the source will produce, the less uncertainty, the less the entropy, and the less the information." (John R Pierce, "An Introduction to Information Theory: Symbols, Signals & Noise" 2nd Ed., 1980)

"The amount of information conveyed by the message increases as the amount of uncertainty as to what message actually will be produced becomes greater. A message which is one out of ten possible messages conveys a smaller amount of information than a message which is one out of a million possible messages. The entropy of communication theory is a measure of this uncertainty and the uncertainty, or entropy, is taken as the measure of the amount of information conveyed by a message from a source. The more we know about what message the source will produce, the less uncertainty, the less the entropy, and the less the information." (John R Pierce, "An Introduction to Information Theory: Symbols, Signals and Noise", 1980)

"Thus, information is sometimes associated with the idea of knowledge through its popular use rather than with uncertainty and the resolution of uncertainty, as it is in communication theory." (John R Pierce, "An Introduction to Information Theory: Symbols, Signals & Noise" 2nd Ed., 1980)

"Cybernetics is concerned with scientific investigation of systemic processes of a highly varied nature, including such phenomena as regulation, information processing, information storage, adaptation, self-organization, self-reproduction, and strategic behavior. Within the general cybernetic approach, the following theoretical fields have developed: systems theory (system), communication theory, game theory, and decision theory." (Fritz B Simon et al, "Language of Family Therapy: A Systemic Vocabulary and Source Book", 1985)

"General evolution theory, based on the integration of the relevant tenets of general system theory, cybernetics, information and communication theory, chaos theory, dynamical systems theory, and nonequilibrium thermodynamics, can convey a sound understanding of the laws and dynamics that govern the evolution of complex systems in the various realms of investigation [...]. The basic notions of this new discipline can be developed to give an adequate account of the dynamical evolution of human societies as well. Such an account could furnish the basis of a system of knowledge better able to orient human beings and societies in their rapidly changing milieu." (Ervin László et al, "The Evolution of Cognitive Maps: New Paradigms for the Twenty-first Century", 1993)

"Communication theory is enormously rich in the range of ideas that fall within its nominal scope, and new theoretical work on communication has recently been flourishing. Nevertheless, despite the ancient roots and growing profusion of theories about communication, I argue that communication theory as an identifiable field of study does not yet exist." (Robert T Craig "Communication Theory as a Field", 1999)

"The very essence of mass communication theory is a simple but all-embracing expression of technological determinism, since the essential features depend on what certain technologies have made possible, certain technologies have made possible, especially the following: communication at a distance, the multiplication and simultaneous distribution of diverse ‘messages’, the enormous capacity and speed of carriers, and the limitations on response. There is no escaping the implication that public communication as practised in modern societies is profoundly shaped by these general features." (Denis McQuail, "McQuail's Reader in Mass Communication Theory", 2002)

"Without an understanding of causality there can be no theory of communication. What passes as information theory today is not communication at all, but merely transportation." (Marshall McLuhan, "The Book of Probes : Marshall McLuhan", 2011) 

"Cybernetics is an interdisciplinary science. It originated ‘at the junction’ of mathematics, logic, semiotics, physiology, biology and sociology. Among its inherent features, we mention analysis and revelation of general principles and approaches in scientific cognition. Control theory, communication theory, operations research and others represent most weighty theories within cybernetics 1.0." (Dmitry A Novikov, "Cybernetics 2.0", 2016)

🦋Science: On Experiment (Quotes)

"Those who have not imbibed the prejudices of philosophers, are easily convinced that natural knowledge is to be founded on experiment and observation." (Colin Maclaurin, "An Account of Sir Isaac Newton’s Philosophical Discoveries", 1748)

"We have three principal means: observation of nature, reflection, and experiment. Observation gathers the facts reflection combines them, experiment verifies the result of the combination. It is essential that the observation of nature be assiduous, that reflection be profound, and that experimentation be exact. Rarely does one see these abilities in combination. And so, creative geniuses are not common." (Denis Diderot, "On the Interpretation of Nature", 1753)

"Facts, observations, experiments - these are the materials of a great edifice, but in assembling them we must combine them into classes, distinguish which belongs to which order and to which part of the whole each pertains." (Antoine L Lavoisier, "Mémoires de l’Académie Royale des Sciences", 1777)

"The art of drawing conclusions from experiments and observations consists in evaluating probabilities and in estimating whether they are sufficiently great or numerous enough to constitute proofs. This kind of calculation is more complicated and more difficult than it is commonly thought to be […]" (Antoine-Laurent Lavoisier, cca. 1790)

"We must trust to nothing but facts: These are presented to us by Nature, and cannot deceive. We ought, in every instance, to submit our reasoning to the test of experiment, and never to search for truth but by the natural road of experiment and observation." (Antoin-Laurent de Lavoisiere, "Elements of Chemistry", 1790)

"Conjecture may lead you to form opinions, but it cannot produce knowledge. Natural philosophy must be built upon the phenomena of nature discovered by observation and experiment." (George Adams, "Lectures on Natural and Experimental Philosophy" Vol. 1, 1794)

"[Precision] is the very soul of science; and its attainment afford the only criterion, or at least the best, of the truth of theories, and the correctness of experiments." (John F W Herschel, "A Preliminary Discourse on the Study of Natural Philosophy", 1830)

"The hypothesis, by suggesting observations and experiments, puts us upon the road to that independent evidence if it be really attainable; and till it be attained, the hypothesis ought not to count for more than a suspicion." (John S Mill, "A System of Logic, Ratiocinative and Inductive", 1843)

"The framing of hypotheses is, for the enquirer after truth, not the end, but the beginning of his work. Each of his systems is invented, not that he may admire it and follow it into all its consistent consequences, but that he may make it the occasion of a course of active experiment and observation. And if the results of this process contradict his fundamental assumptions, however ingenious, however symmetrical, however elegant his system may be, he rejects it without hesitation. He allows no natural yearning for the offspring of his own mind to draw him aside from the higher duty of loyalty to his sovereign, Truth, to her he not only gives his affections and his wishes, but strenuous labour and scrupulous minuteness of attention." (William Whewell, "Philosophy of the Inductive Sciences" Vol. 2, 1847)

"An anticipative idea or an hypothesis is, then, the necessary starting point for all experimental reasoning. Without it, we could not make any investigation at all nor learn anything; we could only pile up sterile observations. If we experiment without a preconceived idea, we should move at random […]" (Claude Bernard, "An Introduction to the Study of Experimental Medicine", 1865)

"Isolated facts and experiments have in themselves no value, however great their number may be. They only become valuable in a theoretical or practical point of view when they make us acquainted with the law of a series of uniformly recurring phenomena, or, it may be, only give a negative result showing an incompleteness in our knowledge of such a law, till then held to be perfect." (Hermann von Helmholtz, "The Aim and Progress of Physical Science", 1869)

"It is surprising to learn the number of causes of error which enter into the simplest experiment, when we strive to attain rigid accuracy." (William S Jevons, "The Principles of Science: A Treatise on Logic and Scientific Method", 1874)

"A discoverer is a tester of scientific ideas; he must not only be able to imagine likely hypotheses, and to select suitable ones for investigation, but, as hypotheses may be true or untrue, he must also be competent to invent appropriate experiments for testing them, and to devise the requisite apparatus and arrangements." (George Gore, "The Art of Scientific Discovery", 1878)

"Even one well-made observation will be enough in many cases, just as one well-constructed experiment often suffices for the establishment of a law." (Émile Durkheim, "The Rules of Sociological Method", "The Rules of Sociological Method", 1895)

"Every experiment, every observation has, besides its immediate result, effects which, in proportion to its value, spread always on all sides into ever distant parts of knowledge." (Sir Michael Foster, "Annual Report of the Board of Regents of the Smithsonian Institution", 1898)

"If the number of experiments be very large, we may have precise information as to the value of the mean, but if our sample be small, we have two sources of uncertainty: (I) owing to the 'error of random sampling' the mean of our series of experiments deviates more or less widely from the mean of the population, and (2) the sample is not sufficiently large to determine what is the law of distribution of individuals." William S Gosset, "The Probable Error of a Mean", Biometrika, 1908)

"An experiment is an observation that can be repeated, isolated and varied. The more frequently you can repeat an observation, the more likely are you to see clearly what is there and to describe accurately what you have seen. The more strictly you can isolate an observation, the easier does your task of observation become, and the less danger is there of your being led astray by irrelevant circumstances, or of placing emphasis on the wrong point. The more widely you can vary an observation, the more clearly will be the uniformity of experience stand out, and the better is your chance of discovering laws." (Edward B Titchener, "A Text-Book of Psychology", 1909)

"Theory is the best guide for experiment - that were it not for theory and the problems and hypotheses that come out of it, we would not know the points we wanted to verify, and hence would experiment aimlessly" (Henry Hazlitt,  "Thinking as a Science", 1916)

"A scientist, whether theorist or experimenter, puts forward statements, or systems of statements, and tests them step by step. In the field of the empirical sciences, more particularly, he constructs hypotheses, or systems of theories, and tests them against experience by observation and experiment." (Karl Popper, "The Logic of Scientific Discovery", 1934)

"While it is true that theory often sets difficult, if not impossible tasks for the experiment, it does, on the other hand, often lighten the work of the experimenter by disclosing cogent relationships which make possible the indirect determination of inaccessible quantities and thus render difficult measurements unnecessary." (Georg Joos, "Theoretical Physics", 1934)

"In relation to any experiment we may speak of this hypothesis as the null hypothesis, and it should be noted that the null hypothesis is never proved or established, but is possibly disproved, in the course of experimentation. Every experiment may be said to exist only in order to give the facts a chance of disproving the null hypothesis." (Ronald Fisher, "The Design of Experiments", 1935)

"Statistics is a scientific discipline concerned with collection, analysis, and interpretation of data obtained from observation or experiment. The subject has a coherent structure based on the theory of Probability and includes many different procedures which contribute to research and development throughout the whole of Science and Technology." (Egon Pearson, 1936)

"Experiment as compared with mere observation has some of the characteristics of cross-examining nature rather than merely overhearing her." (Alan Gregg, "The Furtherance of Medical Research", 1941)

"The well-known virtue of the experimental method is that it brings situational variables under tight control. It thus permits rigorous tests of hypotheses and confidential statements about causation. The correlational method, for its part, can study what man has not learned to control. Nature has been experimenting since the beginning of time, with a boldness and complexity far beyond the resources of science. The correlator’s mission is to observe and organize the data of nature’s experiments." (Lee J Cronbach, "The Two Disciplines of Scientific Psychology", The American Psychologist Vol. 12, 1957)

"A satisfactory prediction of the sequential properties of learning data from a single experiment is by no means a final test of a model. Numerous other criteria - and some more demanding - can be specified. For example, a model with specific numerical parameter values should be invariant to changes in independent variables that explicitly enter in the model." (Robert R Bush & Frederick Mosteller,"A Comparison of Eight Models?", Studies in Mathematical Learning Theory, 1959)

"Mathematical statistics provides an exceptionally clear example of the relationship between mathematics and the external world. The external world provides the experimentally measured distribution curve; mathematics provides the equation (the mathematical model) that corresponds to the empirical curve. The statistician may be guided by a thought experiment in finding the corresponding equation." (Marshall J Walker, "The Nature of Scientific Thought", 1963)

"Observation, reason, and experiment make up what we call the scientific method. (Richard Feynman, "Mainly mechanics, radiation, and heat", 1963)

"Science consists simply of the formulation and testing of hypotheses based on observational evidence; experiments are important where applicable, but their function is merely to simplify observation by imposing controlled conditions." (Henry L Batten, "Evolution of the Earth", 1971)

"In moving from conjecture to experimental data, (D), experiments must be designed which make best use of the experimenter's current state of knowledge and which best illuminate his conjecture. In moving from data to modified conjecture, (A), data must be analyzed so as to accurately present information in a manner which is readily understood by the experimenter." (George E P Box & George C Tjao, "Bayesian Inference in Statistical Analysis", 1973)

"Statistical methods are tools of scientific investigation. Scientific investigation is a controlled learning process in which various aspects of a problem are illuminated as the study proceeds. It can be thought of as a major iteration within which secondary iterations occur. The major iteration is that in which a tentative conjecture suggests an experiment, appropriate analysis of the data so generated leads to a modified conjecture, and this in turn leads to a new experiment, and so on." (George E P Box & George C Tjao, "Bayesian Inference in Statistical Analysis", 1973)

"A hypothesis is empirical or scientific only if it can be tested by experience. […] A hypothesis or theory which cannot be, at least in principle, falsified by empirical observations and experiments does not belong to the realm of science." (Francisco J Ayala, "Biological Evolution: Natural Selection or Random Walk", American Scientist, 1974)

"An experiment is a failure only when it also fails adequately to test the hypothesis in question, when the data it produces don't prove anything one way or the other." (Robert M Pirsig, "Zen and the Art of Motorcycle Maintenance", 1974)

"The point is that every experiment involves an error, the magnitude of which is not known beforehand and it varies from one experiment to another. For this reason, no matter what finite number of experiments have been carried out, the arithmetic mean of the values obtained will contain an error. Of course, if the experiments are conducted under identical conditions and the errors are random errors, then the error of the mean will diminish as the number of experiments is increased, but it cannot be reduced to zero for a finite number of experiments. […] The choice of entities for an experiment must be perfectly random, so that even an apparently inessential cause could not lead to erroneous conclusions." (Yakov Khurgin, "Did You Say Mathematics?", 1974)

"The essential function of a hypothesis consists in the guidance it affords to new observations and experiments, by which our conjecture is either confirmed or refuted." (Ernst Mach, "Knowledge and Error: Sketches on the Psychology of Enquiry", 1976)

"Theoretical scientists, inching away from the safe and known, skirting the point of no return, confront nature with a free invention of the intellect. They strip the discovery down and wire it into place in the form of mathematical models or other abstractions that define the perceived relation exactly. The now-naked idea is scrutinized with as much coldness and outward lack of pity as the naturally warm human heart can muster. They try to put it to use, devising experiments or field observations to test its claims. By the rules of scientific procedure it is then either discarded or temporarily sustained. Either way, the central theory encompassing it grows. If the abstractions survive they generate new knowledge from which further exploratory trips of the mind can be planned. Through the repeated alternation between flights of the imagination and the accretion of hard data, a mutual agreement on the workings of the world is written, in the form of natural law." (Edward O Wilson, "Biophilia", 1984)

"The only touchstone for empirical truth is experiment and observation." (Heinz Pagels, "Perfect Symmetry: The Search for the Beginning of Time", 1985)

"Any physical theory is always provisional, in the sense that it is only a hypothesis: you can never prove it. No matter how many times the results of experiments agree with some theory, you can never be sure that the next time the result will not contradict the theory." (Stephen Hawking,  "A Brief History of Time", 1988)

"Scientists use mathematics to build mental universes. They write down mathematical descriptions - models - that capture essential fragments of how they think the world behaves. Then they analyse their consequences. This is called 'theory'. They test their theories against observations: this is called 'experiment'. Depending on the result, they may modify the mathematical model and repeat the cycle until theory and experiment agree. Not that it's really that simple; but that's the general gist of it, the essence of the scientific method." (Ian Stewart & Martin Golubitsky, "Fearful Symmetry: Is God a Geometer?", 1992)

"Clearly, science is not simply a matter of observing facts. Every scientific theory also expresses a worldview. Philosophical preconceptions determine where facts are sought, how experiments are designed, and which conclusions are drawn from them." (Nancy R Pearcey & Charles B. Thaxton, "The Soul of Science: Christian Faith and Natural Philosophy", 1994)

"Probability theory is an ideal tool for formalizing uncertainty in situations where class frequencies are known or where evidence is based on outcomes of a sufficiently long series of independent random experiments. Possibility theory, on the other hand, is ideal for formalizing incomplete information expressed in terms of fuzzy propositions." (George Klir, "Fuzzy sets and fuzzy logic", 1995)

"The methods of science include controlled experiments, classification, pattern recognition, analysis, and deduction. In the humanities we apply analogy, metaphor, criticism, and (e)valuation. In design we devise alternatives, form patterns, synthesize, use conjecture, and model solutions." (Béla H Bánáthy, "Designing Social Systems in a Changing World", 1996)

"[…] because observations are all we have, we take them seriously. We choose hard data and the framework of mathematics as our guides, not unrestrained imagination or unrelenting skepticism, and seek the simplest yet most wide-reaching theories capable of explaining and predicting the outcome of today’s and future experiments." (Brian Greene, "The Fabric of the Cosmos", 2004)

"In science, for a theory to be believed, it must make a prediction - different from those made by previous theories - for an experiment not yet done. For the experiment to be meaningful, we must be able to get an answer that disagrees with that prediction. When this is the case, we say that a theory is falsifiable - vulnerable to being shown false. The theory also has to be confirmable, it must be possible to verify a new prediction that only this theory makes. Only when a theory has been tested and the results agree with the theory do we advance the statement to the rank of a true scientific theory." (Lee Smolin, "The Trouble with Physics", 2006)

"The ultimate arbiter of truth is experiment, not the comfort one derives from one's a priori beliefs, nor the beauty or elegance one ascribes to one's theoretical models." (Lawrence M Krauss, "A Universe from Nothing: Why There Is Something Rather than Nothing", 2012)

"Self-selection bias occurs when people choose to be in the data - for example, when people choose to go to college, marry, or have children. […] Self-selection bias is pervasive in 'observational data', where we collect data by observing what people do. Because these people chose to do what they are doing, their choices may reflect who they are. This self-selection bias could be avoided with a controlled experiment in which people are randomly assigned to groups and told what to do." (Gary Smith, "Standard Deviations", 2014)

"We encounter regression in many contexts - pretty much whenever we see an imperfect measure of what we are trying to measure. Standardized tests are obviously an imperfect measure of ability. [...] Each experimental score is an imperfect measure of 'ability', the benefits from the layout. To the extent there is randomness in this experiment - and there surely is - the prospective benefits from the layout that has the highest score are probably closer to the mean than was the score." (Gary Smith, "Standard Deviations", 2014)

"Observation and experiment, without a rational hypothesis, is like a man groping at objects at random with his eyes shut." (Henry P Tappan, "Elements of Logic", 2015)

"The dialectical interplay of experiment and theory is a key driving force of modern science. Experimental data do only have meaning in the light of a particular model or at least a theoretical background. Reversely theoretical considerations may be logically consistent as well as intellectually elegant: Without experimental evidence they are a mere exercise of thought no matter how difficult they are. Data analysis is a connector between experiment and theory: Its techniques advise possibilities of model extraction as well as model testing with experimental data." (Achim Zielesny, "From Curve Fitting to Machine Learning" 2^nd Ed., 2016)

"If your experiment needs statistics, you ought to have done a better experiment." (Ernest Rutherford)

🦋Science: On Randomness (Quotes)

"If the number of experiments be very large, we may have precise information as to the value of the mean, but if our sample be small, we have two sources of uncertainty: (I) owing to the 'error of random sampling' the mean of our series of experiments deviates more or less widely from the mean of the population, and (2) the sample is not sufficiently large to determine what is the law of distribution of individuals." William S Gosset, "The Probable Error of a Mean", Biometrika, 1908)

"The most important application of the theory of probability is to what we may call 'chance-like' or 'random' events, or occurrences. These seem to be characterized by a peculiar kind of incalculability which makes one disposed to believe - after many unsuccessful attempts - that all known rational methods of prediction must fail in their case. We have, as it were, the feeling that not a scientist but only a prophet could predict them. And yet, it is just this incalculability that makes us conclude that the calculus of probability can be applied to these events." (Karl R Popper, "The Logic of Scientific Discovery", 1934)

"The definition of random in terms of a physical operation is notoriously without effect on the mathematical operations of statistical theory because so far as these mathematical operations are concerned random is purely and simply an undefined term." (Walter A Shewhart & William E Deming, "Statistical Method from the Viewpoint of Quality Control", 1939)

"The first attempts to consider the behavior of so-called 'random neural nets' in a systematic way have led to a series of problems concerned with relations between the 'structure' and the 'function' of such nets. The 'structure' of a random net is not a clearly defined topological manifold such as could be used to describe a circuit with explicitly given connections. In a random neural net, one does not speak of 'this' neuron synapsing on 'that' one, but rather in terms of tendencies and probabilities associated with points or regions in the net." (Anatol Rapoport, "Cycle distributions in random nets", The Bulletin of Mathematical Biophysics 10(3), 1948)

"Time itself will come to an end. For entropy points the direction of time. Entropy is the measure of randomness. When all system and order in the universe have vanished, when randomness is at its maximum, and entropy cannot be increased, when there is no longer any sequence of cause and effect, in short when the universe has run down, there will be no direction to time - there will be no time." (Lincoln Barnett, "The Universe and Dr. Einstein", 1948)

"We must emphasize that such terms as 'select at random', 'choose at random', and the like, always mean that some mechanical device, such as coins, cards, dice, or tables of random numbers, is used." (Frederick Mosteller et al, "Principles of Sampling", Journal of the American Statistical Association Vol. 49 (265), 1954)

"[…] random numbers should not be generated with a method chosen at random. Some theory should be used." (Donald E Knuth, "The Art of Computer Programming" Vol. II, 1968)

"Thus, the construction of a mathematical model consisting of certain basic equations of a process is not yet sufficient for effecting optimal control. The mathematical model must also provide for the effects of random factors, the ability to react to unforeseen variations and ensure good control despite errors and inaccuracies." (Yakov Khurgin, "Did You Say Mathematics?", 1974)

"It appears to be a quite general principle that, whenever there is a randomized way of doing something, then there is a nonrandomized way that delivers better performance but requires more thought." (Edwin T Jaynes, "Probability Theory: The Logic of Science", 1979)

"From a purely operational point of viewpoint […] the concept of randomness is so elusive as to cease to be viable." (Mark Kac, 1983)

"Randomness is a difficult notion for people to accept. When events come in clusters and streaks, people look for explanations and patterns. They refuse to believe that such patterns - which frequently occur in random data - could equally well be derived from tossing a coin. So it is in the stock market as well." (Burton G Malkiel, "A Random Walk Down Wall Street", 1989)

"The term chaos is used in a specific sense where it is an inherently random pattern of behaviour generated by fixed inputs into deterministic (that is fixed) rules (relationships). The rules take the form of non-linear feedback loops. Although the specific path followed by the behaviour so generated is random and hence unpredictable in the long-term, it always has an underlying pattern to it, a 'hidden' pattern, a global pattern or rhythm. That pattern is self-similarity, that is a constant degree of variation, consistent variability, regular irregularity, or more precisely, a constant fractal dimension. Chaos is therefore order (a pattern) within disorder (random behaviour)." (Ralph D Stacey, "The Chaos Frontier: Creative Strategic Control for Business", 1991)

"Chaos demonstrates that deterministic causes can have random effects […] There's a similar surprise regarding symmetry: symmetric causes can have asymmetric effects. […] This paradox, that symmetry can get lost between cause and effect, is called symmetry-breaking. […] From the smallest scales to the largest, many of nature's patterns are a result of broken symmetry; […]" (Ian Stewart & Martin Golubitsky, "Fearful Symmetry: Is God a Geometer?", 1992)

"A deterministic sequence is one in which only one thing can happen next; that is, its evolution is governed by precise laws. Randomness in the broader sense is therefore identical with the absence of determinism." (Edward N Lorenz, "The Essence of Chaos", 1993)

"According to the narrower definition of randomness, a random sequence of events is one in which anything that can ever happen can happen next. Usually it is also understood that the probability that a given event will happen next is the same as the probability that a like event will happen at any later time. [...] According to the broader definition of randomness, a random sequence is simply one in which any one of several things can happen next, even though not necessarily anything that can ever happen can happen next." (Edward N Lorenz, "The Essence of Chaos", 1993)

"How can deterministic behavior look random? If truly identical states do occur on two or more occasions, it is unlikely that the identical states that will necessarily follow will be perceived as being appreciably different. What can readily happen instead is that almost, but not quite, identical states occurring on two occasions will appear to be just alike, while the states that follow, which need not be even nearly alike, will be observably different. In fact, in some dynamical systems it is normal for two almost identical states to be followed, after a sufficient time lapse, by two states bearing no more resemblance than two states chosen at random from a long sequence. Systems in which this is the case are said to be sensitively dependent on initial conditions. With a few more qualifications, to be considered presently, sensitive dependence can serve as an acceptable definition of chaos [...]" (Edward N Lorenz, "The Essence of Chaos", 1993)

"In practice, it may be impossible to purge a real system of its actual randomness and observe the consequences, but often we can guess what these would be by turning to theory. Most theoretical studies of real phenomena are studies of approximations." (Edward N Lorenz, "The Essence of Chaos", 1993)

"Probability theory is an ideal tool for formalizing uncertainty in situations where class frequencies are known or where evidence is based on outcomes of a sufficiently long series of independent random experiments. Possibility theory, on the other hand, is ideal for formalizing incomplete information expressed in terms of fuzzy propositions." (George Klir, "Fuzzy sets and fuzzy logic", 1995)

"In everyday language, a fair coin is called random, but not a coin that shows head more often than tail. A coin that keeps a memory of its own record of heads and tails is viewed as even less random. This mental picture is present in the term random walk, especially as used in finance." (Benoit B Mandelbrot, "Fractals and Scaling in Finance: Discontinuity, concentration, risk", 1997)

"Randomness is an intrinsically difficult idea that seems to clash with powerful facts or intuitions. In physics, it clashes with determinism, and in finance it clashes with instances of clear causality, economic rationality and perhaps even free-will. It is easy to acknowledge that randomness can create its peculiar regularities. But it is difficult to acknowledge that such regularities either could be interesting or could arise in physics or finance. As a result, the fact that any statistical model could be effective seems a priori inconceivable and is difficult to acknowledge." (Benoit B Mandelbrot, "Fractals and Scaling in Finance: Discontinuity, concentration, risk", 1997)

"We use mathematics and statistics to describe the diverse realms of randomness. From these descriptions, we attempt to glean insights into the workings of chance and to search for hidden causes. With such tools in hand, we seek patterns and relationships and propose predictions that help us make sense of the world."  (Ivars Peterson, "The Jungles of Randomness: A Mathematical Safari", 1998)

"Events may appear to us to be random, but this could be attributed to human ignorance about the details of the processes involved." (Brain S Everitt, "Chance Rules", 1999)

"The self-similarity of fractal structures implies that there is some redundancy because of the repetition of details at all scales. Even though some of these structures may appear to teeter on the edge of randomness, they actually represent complex systems at the interface of order and disorder."  (Edward Beltrami, "What is Random?: Chaos and Order in Mathematics and Life", 1999)

"Most physical systems, particularly those complex ones, are extremely difficult to model by an accurate and precise mathematical formula or equation due to the complexity of the system structure, nonlinearity, uncertainty, randomness, etc. Therefore, approximate modeling is often necessary and practical in real-world applications. Intuitively, approximate modeling is always possible. However, the key questions are what kind of approximation is good, where the sense of 'goodness' has to be first defined, of course, and how to formulate such a good approximation in modeling a system such that it is mathematically rigorous and can produce satisfactory results in both theory and applications." (Guanrong Chen & Trung Tat Pham, "Introduction to Fuzzy Sets, Fuzzy Logic, and Fuzzy Control Systems", 2001)

"Although the detailed moment-to-moment behavior of a chaotic system cannot be predicted, the overall pattern of its 'random' fluctuations may be similar from scale to scale. Likewise, while the fine details of a chaotic system cannot be predicted one can know a little bit about the range of its 'random' fluctuation." (F David Peat, "From Certainty to Uncertainty", 2002)

"[…] we would like to observe that the butterfly effect lies at the root of many events which we call random. The final result of throwing a dice depends on the position of the hand throwing it, on the air resistance, on the base that the die falls on, and on many other factors. The result appears random because we are not able to take into account all of these factors with sufficient accuracy. Even the tiniest bump on the table and the most imperceptible move of the wrist affect the position in which the die finally lands. It would be reasonable to assume that chaos lies at the root of all random phenomena." (Iwo Białynicki-Birula & Iwona Białynicka-Birula, "Modeling Reality: How Computers Mirror Life", 2004)

"Chance is just as real as causation; both are modes of becoming. The way to model a random process is to enrich the mathematical theory of probability with a model of a random mechanism. In the sciences, probabilities are never made up or 'elicited' by observing the choices people make, or the bets they are willing to place. The reason is that, in science and technology, interpreted probability exactifies objective chance, not gut feeling or intuition. No randomness, no probability." (Mario Bunge, "Chasing Reality: Strife over Realism", 2006)

"Complexity arises when emergent system-level phenomena are characterized by patterns in time or a given state space that have neither too much nor too little form. Neither in stasis nor changing randomly, these emergent phenomena are interesting, due to the coupling of individual and global behaviours as well as the difficulties they pose for prediction. Broad patterns of system behaviour may be predictable, but the system's specific path through a space of possible states is not." (Steve Maguire et al, "Complexity Science and Organization Studies", 2006)

"A Black Swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. […] The Black Swan idea is based on the structure of randomness in empirical reality. [...] the Black Swan is what we leave out of simplification." (Nassim N Taleb, "The Black Swan", 2007)

"While in theory randomness is an intrinsic property, in practice, randomness is incomplete information." (Nassim N Taleb, "The Black Swan", 2007)

"Regression toward the mean. That is, in any series of random events an extraordinary event is most likely to be followed, due purely to chance, by a more ordinary one." (Leonard Mlodinow, "The Drunkard’s Walk: How Randomness Rules Our Lives", 2008)

"The key to understanding randomness and all of mathematics is not being able to intuit the answer to every problem immediately but merely having the tools to figure out the answer." (Leonard Mlodinow,"The Drunkard’s Walk: How Randomness Rules Our Lives", 2008)

"Randomness might be defined in terms of order - its absence, that is. […] Everything we care about lies somewhere in the middle, where pattern and randomness interlace." (James Gleick, "The Information: A History, a Theory, a Flood", 2011)

"The storytelling mind is allergic to uncertainty, randomness, and coincidence. It is addicted to meaning. If the storytelling mind cannot find meaningful patterns in the world, it will try to impose them. In short, the storytelling mind is a factory that churns out true stories when it can, but will manufacture lies when it can't." (Jonathan Gottschall, "The Storytelling Animal: How Stories Make Us Human", 2012)

"When some systems are stuck in a dangerous impasse, randomness and only randomness can unlock them and set them free." (Nassim N Taleb, "Antifragile: Things That Gain from Disorder", 2012)

"Although cascading failures may appear random and unpredictable, they follow reproducible laws that can be quantified and even predicted using the tools of network science. First, to avoid damaging cascades, we must understand the structure of the network on which the cascade propagates. Second, we must be able to model the dynamical processes taking place on these networks, like the flow of electricity. Finally, we need to uncover how the interplay between the network structure and dynamics affects the robustness of the whole system." (Albert-László Barabási, "Network Science", 2016)

"Too little attention is given to the need for statistical control, or to put it more pertinently, since statistical control (randomness) is so rarely found, too little attention is given to the interpretation of data that arise from conditions not in statistical control." (William E Deming)

🦋Science: On Conjecture (Quotes)

"In the discovery of hidden things and the investigation of hidden causes, stronger reasons are obtained from sure experiments and demonstrated arguments than from probable conjectures and the opinions of philosophical speculators of the common sort […]" (William Gilbert, "De Magnete", 1600)

"The art of discovering the causes of phenomena, or true hypothesis, is like the art of deciphering, in which an ingenious conjecture greatly shortens the road." (Gottfried W Leibniz, "New Essays Concerning Human Understanding", 1704 [published 1765])

"We define the art of conjecture, or stochastic art, as the art of evaluating as exactly as possible the probabilities of things, so that in our judgments and actions we can always base ourselves on what has been found to be the best, the most appropriate, the most certain, the best advised; this is the only object of the wisdom of the philosopher and the prudence of the statesman." (Jacob Bernoulli, "Ars Conjectandi", 1713)

"One of the most intimate of all associations in the human mind is that of cause and effect. They suggest one another with the utmost readiness upon all occasions; so that it is almost impossible to contemplate the one, without having some idea of, or forming some conjecture about the other." (Joseph Priestley, "The History and Present State of Electricity", 1767)

"On the other hand, if we add observation to observation, without attempting to draw no only certain conclusions, but also conjectural views from them, we offend against the very end for which only observations ought to be made." (Friedrich W Herschel, "On the Construction of the Heavens", Philosophical Transactions of the Royal Society of London Vol. LXXV, 1785)

"Conjecture may lead you to form opinions, but it cannot produce knowledge. Natural philosophy must be built upon the phenomena of nature discovered by observation and experiment." (George Adams, "Lectures on Natural and Experimental Philosophy" Vol. 1, 1794)

"Conjectures in philosophy are termed hypotheses or theories; and the investigation of an hypothesis founded on some slight probability, which accounts for many appearances in nature, has too often been considered as the highest attainment of a philosopher. If the hypothesis (sic) hangs well together, is embellished with a lively imagination, and serves to account for common appearances - it is considered by many, as having all the qualities that should recommend it to our belief, and all that ought to be required in a philosophical system." (George Adams, "Lectures on Natural and Experimental Philosophy" Vol. 1, 1794)

"We know the effects of many things, but the causes of few; experience, therefore, is a surer guide than imagination, and inquiry than conjecture." (Charles C Colton, "Lacon", 1820)

"Life is not the object of Science: we see a little, very little; And what is beyond we can only conjecture." (Samuel Johnson, "Causes Which Produce Diversity of Opinion", 1840)

"The philosophical study of nature rises above the requirements of mere delineation, and does not consist in the sterile accumulation of isolated facts. The active and inquiring spirit of man may therefore be occasionally permitted to escape from the present into the domain of the past, to conjecture that which cannot yet be clearly determined, and thus to revel amid the ancient and ever-recurring myths [...]." (Alexander von Humboldt, "Views of Nature: Or Contemplation of the Sublime Phenomena of Creation", 1850)

"The rules of scientific investigation always require us, when we enter the domains of conjecture, to adopt that hypothesis by which the greatest number of known facts and phenomena may be reconciled." (Matthew F Maury, "The Physical Geography of the Sea", 1855)

"There is something fascinating about science. One gets such wholesale returns of conjecture out of such a trifling investment of fact." (Samuel L Clemens [Mark Twain], "Life on the Mississippi", 1883)

"It is best to prove things by actual experiment; then you know; whereas if you depend on guessing and supposing and conjecturing, you will never get educated."  (Samuel L Clemens [Mark Twain], "Eve’s Diary", 1906)

"Scientific theories are not the digest of observations, but they are inventions - conjectures boldly put forward for trial, to be eliminated if they clashed with observations; with observations which were rarely accidental, but as a rule undertaken with the definite intention of testing a theory by obtaining, if possible, a decisive refutation." (Karl R Popper, "Conjectures and Refutations: The Growth of Scientific Knowledge", 1963)

"We wish to see [...] the typical attitude of the scientist who uses mathematics to understand the world around us [...] In the solution of a problem [...] there are typically three phases. The first phase is entirely or almost entirely a matter of physics; the third, a matter of mathematics; and the intermediate phase, a transition from physics to mathematics. The first phase is the formulation of the physical hypothesis or conjecture; the second, its translation into equations; the third, the solution of the equations. Each phase calls for a different kind of work and demands a different attitude." (George Pólya, "Mathematical Methods in Science", 1963) 

"We defined the art of conjecture, or stochastic art, as the art of evaluating as exactly as possible the probabilities of things, so that in our judgments and actions we can always base ourselves on what has been found to be the best, the most appropriate, the most certain, the best advised; this is the only object of the wisdom of the philosopher and the prudence of the statesman." (Bertrand de Jouvenel, "The Art of Conjecture", 1967)

"All advances of scientific understanding, at every level, begin with a speculative adventure, an imaginative preconception of what might be true.[...] [This] conjecture is then exposed to criticism to find out whether or not that imagined world is anything like the real one. Scientific reasoning is, therefore, at all levels an interaction between two episodes of thought - a dialogue between two voices, the one imaginative and the other critical [...]" (Sir Peter B Medawar,  "The Hope of Progress", 1972)

"In moving from conjecture to experimental data, (D), experiments must be designed which make best use of the experimenter's current state of knowledge and which best illuminate his conjecture. In moving from data to modified conjecture, (A), data must be analyzed so as to accurately present information in a manner which is readily understood by the experimenter." (George E P Box & George C Tjao, "Bayesian Inference in Statistical Analysis", 1973)

"Statistical methods are tools of scientific investigation. Scientific investigation is a controlled learning process in which various aspects of a problem are illuminated as the study proceeds. It can be thought of as a major iteration within which secondary iterations occur. The major iteration is that in which a tentative conjecture suggests an experiment, appropriate analysis of the data so generated leads to a modified conjecture, and this in turn leads to a new experiment, and so on." (George E P Box & George C Tjao, "Bayesian Inference in Statistical Analysis", 1973)

"[Great scientists] are men of bold ideas, but highly critical of their own ideas: they try to find whether their ideas are right by trying first to find whether they are not perhaps wrong. They work with bold conjectures and severe attempts at refuting their own conjectures." (Karl R Popper, "The Problem of Demarcation", 1974)

"The essential function of a hypothesis consists in the guidance it affords to new observations and experiments, by which our conjecture is either confirmed or refuted." (Ernst Mach, "Knowledge and Error: Sketches on the Psychology of Enquiry", 1976)

"The verb 'to theorize' is now conjugated as follows: 'I built a model; you formulated a hypothesis; he made a conjecture.'" (John M Ziman, "Reliable Knowledge", 1978)

"All advances of scientific understanding, at every level, begin with a speculative adventure, an imaginative preconception of what might be true - a preconception that always, and necessarily, goes a little way (sometimes a long way) beyond anything which we have logical or factual authority to believe in. It is the invention of a possible world, or of a tiny fraction of that world. The conjecture is then exposed to criticism to find out whether or not that imagined world is anything like the real one. Scientific reasoning is therefore at all levels an interaction between two episodes of thought - a dialogue between two voices, the one imaginative and the other critical; a dialogue, as I have put it, between the possible and the actual, between proposal and disposal, conjecture and criticism, between what might be true and what is in fact the case." (Sir Peter B Medawar, "Pluto’s Republic: Incorporating the Art of the Soluble and Induction Intuition in Scientific Thought", 1982)

"The methods of science include controlled experiments, classification, pattern recognition, analysis, and deduction. In the humanities we apply analogy, metaphor, criticism, and (e)valuation. In design we devise alternatives, form patterns, synthesize, use conjecture, and model solutions." (Béla H Bánáthy, "Designing Social Systems in a Changing World", 1996)

"The everyday usage of 'theory' is for an idea whose outcome is as yet undetermined, a conjecture, or for an idea contrary to evidence. But scientists use the word in exactly the opposite sense. [In science] 'theory' [...] refers only to a collection of hypotheses and predictions that is amenable to experimental test, preferably one that has been successfully tested. It has everything to do with the facts." (Tony Rothman & George Sudarshan, "Doubt and Certainty: The Celebrated Academy: Debates on Science, Mysticism, Reality, in General on the Knowable and Unknowable", 1998) 

❄️Systems Thinking: On Bounded Rationality (Quotes)

"The principle of bounded rationality [is] the capacity of the human mind for formulating and solving complex problems is very small compared with the size of the problems whose solution is required for objectively rational behavior in the real world - or even for a reasonable approximation to such objective rationality." (Herbert A Simon, "Administrative Behavior", 1947)

"The first consequence of the principle of bounded rationality is that the intended rationality of an actor requires him to construct a simplified model of the real situation in order to deal with it. He behaves rationally with respect to this model, and such behavior is not even approximately optimal with respect to the real world. To predict his behavior we must understand the way in which this simplified model is constructed, and its construction will certainly be related to his psychological properties as a perceiving, thinking, and learning animal." (Herbert A Simon, "Models of Man", 1957)

[*]"A decision theory that rests on the assumptions that human cognitive capabilities are limited and that these limitations are adaptive with respect to the decision environments humans frequently encounter. Decision are thought to be made usually without elaborate calculations, but instead by using fast and frugal heuristics. These heuristics certainly have the advantage of speed and simplicity, but if they are well matched to a decision environment, they can even outperform maximizing calculations with respect to accuracy. The reason for this is that many decision environments are characterized by incomplete information and noise. The information we do have is usually structured in a specific way that clever heuristics can exploit." (E Ebenhoh, "Agent-Based Modelnig with Boundedly Rational Agents", 2007)

"Bounded rationality simultaneously constrains the complexity of our cognitive maps and our ability to use them to anticipate the system dynamics. Mental models in which the world is seen as a sequence of events and in which feedback, nonlinearity, time delays, and multiple consequences are lacking lead to poor performance when these elements of dynamic complexity are present. Dysfunction in complex systems can arise from the misperception of the feedback structure of the environment. But rich mental models that capture these sources of complexity cannot be used reliably to understand the dynamics. Dysfunction in complex systems can arise from faulty mental simulation-the misperception of feedback dynamics. These two different bounds on rationality must both be overcome for effective learning to occur. Perfect mental models without a simulation capability yield little insight; a calculus for reliable inferences about dynamics yields systematically erroneous results when applied to simplistic models." (John D Sterman, "Business Dynamics: Systems thinking and modeling for a complex world", 2000) 

"Faced with the overwhelming complexity of the real world, time pressure, and limited cognitive capabilities, we are forced to fall back on rote procedures, habits, rules of thumb, and simple mental models to make decisions. Though we sometimes strive to make the best decisions we can, bounded rationality means we often systematically fall short, limiting our ability to learn from experience." (John D Sterman, "Business Dynamics: Systems thinking and modeling for a complex world", 2000)

"The robustness of the misperceptions of feedback and the poor performance they cause are due to two basic and related deficiencies in our mental model. First, our cognitive maps of the causal structure of systems are vastly simplified compared to the complexity of the systems themselves. Second, we are unable to infer correctly the dynamics of all but the simplest causal maps. Both are direct consequences of bounded rationality, that is, the many limitations of attention, memory, recall, information processing capability, and time that constrain human decision making." (John D Sterman, "Business Dynamics: Systems thinking and modeling for a complex world", 2000)

"Bounded rationality [...] is the rationality that takes into account the limitations of the decision maker in terms of information, cognitive capacity, and attention as opposed to substantive rationality, which is not limited to satisficing, but rather aims at fully optimized solutions." (Jean-Charles Pomerol & Frédéric Adam, "Understanding the Legacy of Herbert Simon to Decision Support Systems", 2008)

"You can’t navigate well in an interconnected, feedback-dominated world unless you take your eyes off short-term events and look for long term behavior and structure; unless you are aware of false boundaries and bounded rationality; unless you take into account limiting factors, nonlinearities and delays." (Donella H Meadow, "Thinking in Systems: A Primer", 2008)

[*] "Conceptual model that assumes individuals are intentionally rational, i.e. they try to maximize their decisions. However, this ideal model is almost impossible to apply in practice: actions and decisions are taken and performed by individuals whose knowledge of the alternatives and the consequences is incomplete; in addition, preferences are subject to change and are not always clearly orderable." (Maddalena Sorrentino & Marco De Marco, "Developing an Interdisciplinary Approach to the Evaluation of E-Government Implementation", 2009)

[*] "The assumption that agents have limited ability to acquire and process information and to solve complex economic problems. These limitations imply that expectations can diverge from RE [Rational Expectationa]." (Sebastiano Manzan, Agent Based Modeling in Finance", 2009)

[*] "Refers to the difficulties faced by an individual in obtaining, memorizing, and processing information in an actionable manner. Although he/she may want to act rationally, the individual can only do so in a limited way, without being able to take into account all desirable information or all possible options. This limited way consists in acting on the basis of knowledge that is deemed acceptable and sufficient, rather than complete knowledge, and of simple rules, rather than a comprehensive method; and in taking shortcuts whenever possible." (Humbert Lesca & Nicolas Lesca, "Weak Signals for Strategic Intelligence: Anticipation Tool for Managers", 2011)

[*] "The theory that personal rationality is bounded by our ability to process information, our cognitive limitations, and the finite time we have to make a decision. Although our decisions are still rational, they are rational within these constraints and, therefore, may not always appear to be rational or optimal." (Evan Stubbs, "Delivering Business Analytics: Practical Guidelines for Best Practice", 2013)

[*] "The principle that the rationality of human beings is constrained ('bounded') by the limits of their cognition and capacity to process information." (Robert M Grant, "Contemporary Strategy Analysis" 10th Ed., 2018)

[*] "A situation in which people have a limited capacity to anticipate, solve complex problems, or enumerate all options." (Jeffrey M Perloff & James A Brander, "Managerial Economics and Strategy" 2nd Ed., 2016)

[*] "A concept that explains behavior that diverges from the standard assumption of a fully rational economic agent. It occurs due to limitations of cognitive ability and access to information for decision making." (Ashlesha Khedekar-Swaminathan, "Behavioral Strategies to Achieve Financial Stability in Uncertain Times", 2019)

"Bounded rationality means rationality within limits or bounds set by incomplete information, cognitive limitations of mind and limited time available for taking the decision." (Anubhuti Dwivedi, "Peace in Economic Equilibrium: A Micro-Perspective", 2019)

[*] "Paradigm that explains agents’ strategic decision-making based on the imperfect information available to them and the expectations they have that dictate whether they will view the results as satisfactory. It leads on to the idea of adaptive learning and trial-and-error processes." (César Camisón, "Neurostrategy", 2021)

[*] "The idea that decision making deviates from rationality due to such inherently human factors as limitations in cognitive capacity and willpower, and situational constraints." (Shaun Ruysenaar, "Thinking Critically About the Fourth Industrial Revolution as a Wicked Problem", 2021)

❄️Systems Thinking: On Bifurcation Theory (Quotes)

"It is not enough to know the critical stress, that is, the quantitative breaking point of a complex design; one should also know as much as possible of the qualitative geometry of its failure modes, because what will happen beyond the critical stress level can be very different from one case to the next, depending on just which path the buckling takes. And here catastrophe theory, joined with bifurcation theory, can be very helpful by indicating how new failure modes appear." (Alexander Woodcock & Monte Davis, "Catastrophe Theory", 1978)

"The study of changes in the qualitative structure of the flow of a differential equation as parameters are varied is called bifurcation theory. At a given parameter value, a differential equation is said to have stable orbit structure if the qualitative structure of the flow does not change for sufficiently small variations of the parameter. A parameter value for which the flow does not have stable orbit structure is called a bifurcation value, and the equation is said to be at a bifurcation point." (Jack K Hale & Hüseyin Kocak, "Dynamics and Bifurcations", 1991)

"Fundamental to catastrophe theory is the idea of a bifurcation. A bifurcation is an event that occurs in the evolution of a dynamic system in which the characteristic behavior of the system is transformed. This occurs when an attractor in the system changes in response to change in the value of a parameter. A catastrophe is one type of bifurcation. The broader framework within which catastrophes are located is called dynamical bifurcation theory." (Courtney Brown, "Chaos and Catastrophe Theories", 1995)

"The existence of equilibria or steady periodic solutions is not sufficient to determine if a system will actually behave that way. The stability of these solutions must also be checked. As parameters are changed, a stable motion can become unstable and new solutions may appear. The study of the changes in the dynamic behavior of systems as parameters are varied is the subject of bifurcation theory. Values of the parameters at which the qualitative or topological nature of the motion changes are known as critical or bifurcation values." (Francis C Moona, "Nonlinear Dynamics", 2003)

"In parametrized dynamical systems a bifurcation occurs when a qualitative change is invoked by a change of parameters. In models such a qualitative change corresponds to transition between dynamical regimes. In the generic theory a finite list of cases is obtained, containing elements like ‘saddle-node’, ‘period doubling’, ‘Hopf bifurcation’ and many others." (Henk W Broer & Heinz Hanssmann, "Hamiltonian Perturbation Theory (and Transition to Chaos)", 2009)

"The concept of bifurcation, present in the context of non-linear dynamic systems and theory of chaos, refers to the transition between two dynamic modalities qualitatively distinct; both of them are exhibited by the same dynamic system, and the transition (bifurcation) is promoted by the change in value of a relevant numeric parameter of such system. Such parameter is named 'bifurcation parameter', and in highly non-linear dynamic systems, its change can produce a large number of bifurcations between distinct dynamic modalities, with self-similarity and fractal structure. In many of these systems, we have a cascade of numberless bifurcations, culminating with the production of chaotic dynamics." (Emilio Del-Moral-Hernandez, "Chaotic Neural Networks", Encyclopedia of Artificial Intelligence, 2009)

"In dynamical systems, a bifurcation occurs when a small smooth change made to the parameter values (the bifurcation parameters) of a system causes a sudden 'qualitative' or topological change in its behaviour. Generally, at a bifurcation, the local stability properties of equilibria, periodic orbits or other invariant sets changes." (Greegory Faye, "An introduction to bifurcation theory",  2011)

"Catastrophe theory can be thought of as a link between classical analysis, dynamical systems, differential topology (including singularity theory), modern bifurcation theory and the theory of complex systems." (Werner Sanns, "Catastrophe Theory" [Mathematics of Complexity and Dynamical Systems, 2012])

"Roughly spoken, bifurcation theory describes the way in which dynamical system changes due to a small perturbation of the system-parameters. A qualitative change in the phase space of the dynamical system occurs at a bifurcation point, that means that the system is structural unstable against a small perturbation in the parameter space and the dynamic structure of the system has changed due to this slight variation in the parameter space." (Holger I Meinhardt, "Cooperative Decision Making in Common Pool Situations", 2012)

"Bifurcation theory is the mathematical study of changes in the qualitative or topological structure of a given family, such as the integral curves of a family of vector fields, and the solutions of a family of differential equations. Most commonly applied to the mathematical study of dynamical systems, a bifurcation occurs when a small smooth change made to the parameter values (the bifurcation parameters) of a system causes a sudden “qualitative” or topological change in its behavior. Bifurcations can occur in both continuous systems (described by ODEs, DDEs, or PDEs) and discrete systems (described by maps)." (Tianshou Zhou, "Bifurcation", 2013)

"Most commonly applied to the mathematical study of dynamical systems, a bifurcation occurs when a small smooth change made to the parameter values (the bifurcation parameters) of a system causes a sudden 'qualitative' or topological change in its behavior. Bifurcations can occur in both continuous systems (described by ODEs, DDEs, or PDEs) and discrete systems (described by maps)." (Tianshou Zhou, "Bifurcation", 2013)

"The core of bifurcation theory of nonlinear system inevitably falls back to the dynamic analysis of linear ones. Because of that, the fundamental question one may ask is if there exist a linearized DAE system with the same qualitative behavior around fixed points of its nonlinear counterpart." (Ataíde S A.Netoa et al, "Nonlinear dynamic analysis of chemical engineering processes described by differential-algebraic equations systems", 2019)

🦋Science: On Numbers (Quotes)

"Figures are not always facts." (Aesop, "The Widow and the Hen", cca. 6th century BC)

"Things that matter most
Must never be at the mercy of things that matter least.
The first sign we don’t know what we are doing is an obsession with numbers." (Johann Wolfgang von Goethe)

"Round numbers are always false." (Samuel Johnson, [Letter to Thomas Boswell], 1778)

"There is no inquiry which is not finally reducible to a question of Numbers; for there is none which may not be conceived of as consisting in the determination of quantities by each other, according to certain relations." (Auguste Comte, “The Positive Philosophy”, 1830)

"There are two aspects of statistics that are continually mixed, the method and the science. Statistics are used as a method, whenever we measure something, for example, the size of a district, the number of inhabitants of a country, the quantity or price of certain commodities, etc. […] There is, moreover, a science of statistics. It consists of knowing how to gather numbers, combine them and calculate them, in the best way to lead to certain results. But this is, strictly speaking, a branch of mathematics." (Alphonse P de Candolle, "Considerations on Crime Statistics", 1833)

"If statistical graphics, although born just yesterday, extends its reach every day, it is because it replaces long tables of numbers and it allows one not only to embrace at glance the series of phenomena, but also to signal the correspondences or anomalies, to find the causes, to identify the laws." (Émile Cheysson, cca. 1877) 

"[…] when you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind; it may be the beginning of knowledge, but you have scarcely in your thoughts advanced to the state of science." (William T Kelvin, "Electrical Units of Measurement", 1883)

"Statistics may, for instance, be called the science of counting. Counting appears at first sight to be a very simple operation, which any one can perform or which can be done automatically; but, as a matter of fact, when we come to large numbers, e.g., the population of the United Kingdom, counting is by no means easy, or within the power of an individual; limits of time and place alone prevent it being so carried out, and in no way can absolute accuracy be obtained when the numbers surpass certain limits." (Sir Arthur L Bowley, "Elements of Statistics", 1901)

"Statistics may rightly be called the science of averages. […] Great numbers and the averages resulting from them, such as we always obtain in measuring social phenomena, have great inertia. […] It is this constancy of great numbers that makes statistical measurement possible. It is to great numbers that statistical measurement chiefly applies." (Sir Arthur L Bowley, "Elements of Statistics", 1901)

"Statistics is the name for that science and art which deals with uncertain inferences - which uses numbers to find out something about nature and experience." (Warren Weaver, 1952)

"Extrapolations are useful, particularly in the form of soothsaying called forecasting trends. But in looking at the figures or the charts made from them, it is necessary to remember one thing constantly: The trend to now may be a fact, but the future trend represents no more than an educated guess. Implicit in it is 'everything else being equal' and 'present trends continuing'. And somehow everything else refuses to remain equal." (Darell Huff, "How to Lie with Statistics", 1954)

"Quantitative performance measurements - whether single, multiple, or composite - are seen to have undesirable consequences for over-all organizational performance. The complexity of large organizations requires better knowledge of organizational behavior for managers to make best use of the personnel available to them." (V F Ridgway, "Dysfunctional Consequences of Performance Measurements", Administrative Science Quarterly Vol. 1 (2), 1956)

"The purpose of computing is insight, not numbers […] sometimes […] the purpose of computing numbers is not yet in sight." (Richard Hamming, "Numerical Methods for Scientists and Engineers", 1962)

"A well constructed numerical estimate can be worth a thousand words." (Charles L Schultze, 1967)

"What goes wrong [in long-range planning] is that sensible anticipation gets converted into foolish numbers: and their validity always hinges on large loose assumptions." (Robert Heller, "The Naked Manager: Games Executives Play", 1972)

"[...] be wary of analysts that try to quantify the unquantifiable." (Ralph Keeney & Raiffa Howard, "Decisions with Multiple Objectives: Preferences and Value Trade-offs", 1976)

"Our mistake is not that we take our theories too seriously, but that we do not take them seriously enough. It is always hard to realize that these numbers and equations we play with at our desks have something to do with the real world." (Steven Weinberg, "The First Three Minutes", 1977)

"Numbers are the product of counting. Quantities are the product of measurement. This means that numbers can conceivably be accurate because there is a discontinuity between each integer and the next. Between two and three there is a jump. In the case of quantity there is no such jump, and because jump is missing in the world of quantity it is impossible for any quantity to be exact. You can have exactly three tomatoes. You can never have exactly three gallons of water. Always quantity is approximate." (Gregory Bateson, "Number is Different from Quantity", CoEvolution Quarterly, 1978)

"People often feel inept when faced with numerical data. Many of us think that we lack numeracy, the ability to cope with numbers. […] The fault is not in ourselves, but in our data. Most data are badly presented and so the cure lies with the producers of the data. To draw an analogy with literacy, we do not need to learn to read better, but writers need to be taught to write better." (Andrew Ehrenberg, "The problem of numeracy", American Statistician 35(2), 1981)

“Data in isolation are meaningless, a collection of numbers. Only in context of a theory do they assume significance […]” (George Greenstein, “Frozen Star”, 1983)

"Inept graphics also flourish because many graphic artists believe that statistics are boring and tedious. It then follows that decorated graphics must pep up, animate, and all too often exaggerate what evidence there is in the data. […] If the statistics are boring, then you've got the wrong numbers." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"A final goal of any scientific theory must be the derivation of numbers. Theories stand or fall, ultimately, upon numbers." (Richard E Bellman, "Eye of the Hurricane: An Autobiography", 1984)

"The drudgery of the numbers will make you free." (Harold Geneen, "Managing", 1984)

"The professional's grasp of the numbers is a measure of the control he has over the events that the figures represent." (Harold Geneen, Managing, 1984)

"When you have mastered the numbers, you will in fact no longer be reading numbers, any more than you read words when reading a book. You will be reading meanings." (Harold Geneen & Alvin Moscow, "Managing", 1984)

"Numbers have undoubted powers to beguile and benumb, but critics must probe behind numbers to the character of arguments and the biases that motivate them." (Stephen J Gould, "An Urchin in the Storm: Essays About Books and Ideas", 1987)

"Whenever decisions are made strictly on the basis of bottom-line arithmetic, human beings get crunched along with the numbers." (Thomas R Horton, Management Review, 1987)

"When you are drowning in numbers you need a system to separate the wheat from the chaff." (Anthony Adams, The New York Times, 1988)

"Torture numbers, and they will confess to anything." (Gregg Easterbrook, New Republic, 1989)

"[…] you simply cannot make sense of any number without a contextual basis. Yet the traditional attempts to provide this contextual basis are often flawed in their execution. [...] Data have no meaning apart from their context. Data presented without a context are effectively rendered meaningless." (Donald J Wheeler, "Understanding Variation: The Key to Managing Chaos" 2nd Ed., 2000)

"Big numbers warn us that the problem is a common one, compelling our attention, concern, and action. The media like to report statistics because numbers seem to be 'hard facts' - little nuggets of indisputable truth. [...] One common innumerate error involves not distinguishing among large numbers. [...] Because many people have trouble appreciating the differences among big numbers, they tend to uncritically accept social statistics (which often, of course, feature big numbers)." (Joel Best, "Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists", 2001)

"Big numbers warn us that the problem is a common one, compelling our attention, concern, and action. The media like to report statistics because numbers seem to be 'hard facts' - little nuggets of indisputable truth. [...] One common innumerate error involves not distinguishing among large numbers. [...] Because many people have trouble appreciating the differences among big numbers, they tend to uncritically accept social statistics (which often, of course, feature big numbers)." (Joel Best, "Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists", 2001)

"Not all statistics start out bad, but any statistic can be made worse. Numbers - even good numbers - can be misunderstood or misinterpreted. Their meanings can be stretched, twisted, distorted, or mangled. These alterations create what we can call mutant statistics - distorted versions of the original figures." (Joel Best, "Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists", 2001)

"Every number has its limitations; every number is a product of choices that inevitably involve compromise. Statistics are intended to help us summarize, to get an overview of part of the world’s complexity. But some information is always sacrificed in the process of choosing what will be counted and how. Something is, in short, always missing. In evaluating statistics, we should not forget what has been lost, if only because this helps us understand what we still have." (Joel Best, "More Damned Lies and Statistics: How numbers confuse public issues", 2004)

"In much the same way, people create statistics: they choose what to count, how to go about counting, which of the resulting numbers they share with others, and which words they use to describe and interpret those figures. Numbers do not exist independent of people; understanding numbers requires knowing who counted what, why they bothered counting, and how they went about it." (Joel Best, "More Damned Lies and Statistics: How numbers confuse public issues", 2004)

"Data, reason, and calculation can only produce conclusions; they do not inspire action. Good numbers are not the result of managing numbers." (Ronald J Baker, "Measure what Matters to Customers: Using Key Predictive Indicators", 2006)

"Statistics can certainly pronounce a fact, but they cannot explain it without an underlying context, or theory. Numbers have an unfortunate tendency to supersede other types of knowing. […] Numbers give the illusion of presenting more truth and precision than they are capable of providing." (Ronald J Baker, "Measure what Matters to Customers: Using Key Predictive Indicators", 2006)

"Our culture, obsessed with numbers, has given us the idea that what we can measure is more important than what we can't measure. Think about that for a minute. It means that we make quantity more important than quality." (Donella Meadows, "Thinking in Systems: A Primer", 2008)

"What gets measured gets managed - even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so." (Simon Caulkin, "The rule is simple: be careful what you measure", 2008) [source]

"What gets measured gets managed - so be sure you have the right measures, because the wrong ones kill." (Simon Caulkin, "The rule is simple: be careful what you measure", 2008) [source]

"By giving numbers a proper shape, by visually encoding them, the graphic has saved you time and energy that you would otherwise waste if you had to use a table that was not designed to aid your mind." (Alberto Cairo, "The Functional Art", 2011) 

"The value of having numbers - data - is that they aren't subject to someone else's interpretation. They are just the numbers. You can decide what they mean for you." (Emily Oster, "Expecting Better", 2013)

"One very common problem in data visualization is that encoding numerical variables to area is incredibly popular, but readers can’t translate it back very well." (Robert Grant, "Data Visualization: Charts, Maps and Interactive Graphics", 2019)

"As long as measurements are abused as a tool of control, measuring will remain the weakest area in a manager’s performance." (Peter Drucker)

"If the statistics are boring, you've got the wrong numbers." (Edward Tufte)

"Nothing is so fallacious as facts, except figures." (George Canning) [attributed]

"Sometimes the numbers don’t explain everything. The numbers are not the business - they are symbols of the business." (Gerald Deitchle)

"Strategic planning is not strategic thinking. Indeed, strategic planning often spoils strategic thinking, causing managers to confuse real vision with the manipulation of numbers." (Henry Mintzberg)